What’s a wedding content creator? (…and why you might regret not hiring one)

Wedding Tips
Written By Abby Arvidsson

Planning your Stockholm wedding?

And hearing whispers of hiring a wedding content creator, wondering what it’s all about?

You’re not alone - it’s one of the most searched (and least understood) services couples are curious about right now.

So, let's break it down ↓

1. What does a wedding content creator actually do?
​Think of a content creator for your day as a personal, in-the-moment storyteller - someone who captures every little moment happening around (and between) the big moments, so they don't get forgotten after the wedding day.
Here's what that typically includes (and what I include for my couples):

  • Short-form vertical video (perfect for Instagram/TikTok/Reels)

  • Behind-the-scenes footage throughout the day (that typically get forgotten with the rush of the day)

  • Raw audio clips from vows, speeches, or special moments

  • A full gallery of posting-ready video snippets within 24–48 hours of your wedding


2. "But I already hired a photographer & videographer - isn't that enough?"
The short answer: They all do different things.

  • Your photographer & videographer captures the artful, posed, professional moments.

  • A content creator captures the raw, unfiltered moments (typically on an iPhone) - These are the clips you’ll rewatch on the couch the next day with messy hair and a pastry in hand saying, “WOW, I forgot that even happened” while all the emotions flood back in as you relive your day through every little clip.


3. Why’s Stockholm an absolute heaven for content creation?
Between stunning ceremony venues, moody Nordic light, cozy candlelit corners, and jaw-dropping archipelago views, Stockholm gives us a lot to work with.

So even if you’re keeping things simple, content with the stunning scenery here makes a wedding day feel nothing short of cinematic.

4. "When should I book a content creator?"
Honestly? As soon as you know your date and have your venue locked in. Take the pressure off your shoulders knowing you'll have every moment of your day ready to re-live over and over again.

So... Let's make each wedding moment a living memory. 
If you're a couple getting married in Stockholm and want to have each moment of your day captured and ready-to-post, ​inquire here (and let's make your day feel as good on camera as it will in real life) ♡

Happy planning ahead, lovebirds 💍🥂 

Abby Arvidsson